LVMH just launched the second season of La Maison des Startups at Station F, their incubator to support startups with innovative concepts. They aim to accelerate the collaboration between brands of the Maison and startups with revolutionary ideas that will transform tomorrow’s market. The goal is to create new products and services for the luxury industry. They can benefit from personalized support from Maison experts in a work environment conducive to innovation. Workshops dedicated to the challenges of the luxury industry and pitch sessions are continuously offered to present the solutions to the Maison of LVMH’ representatives.

They had already selected 13 startups at last year’s LVMH Innovation Awards and invited 13 new startups take part of the project this year. 5 startups and their ideas stood out from the crowd with concepts destined to make an impact on the retail industry.

– Payment app for renewed-in-store shopping

Created in 2017, Neos is a mobile application that allows you to scan and pay for purchases from your mobile in just a few minutes.

At the end of your shopping adventure, instead of lining up at the cashier, you can proceed with a self checkout by simply scanning all your products with the app and directly paying from your phone.

Ease-of-use and time savings are the major assets of Neos. With this technology, you offer your customers a revolutionary payment experience. Over the past two years, they’ve already convinced some big brands like Sephora, Carrefour, and the famous Le Bon Marché in Paris to equip their shoppers with such a cutting-edge technology.

– Reinventing the best retail brand experience

Founded in 2013, Simplifield is a mobile solution for boutiques that streamlines the collaboration between HQ and boutiques. With this technology, on one hand HQ has a full visibility of compliance and can precisely drive commercial actions within the stores. On the other hand, store teams can improve in-store execution, carrying out tasks efficiently all while keeping HQ up-to-date with real-time reports. Visual merchandisers can communicate merchandising guidelines to ensure  window displays, promotions, sales and even employee goals. The app propose two types of view and using: One for the HQ, mostly focused on reports and analytics and another for stores teams, centred on forms report and sent informations of HQ.

Adaptable to different sectors, they are empowering many leaders from different sectors  like Courir, L’occitane en Provence and Clinique.

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– Fashion imaging solution for e-commerce

Allure is a company that offers the virtualization of unique size model for e-commerce pictures, adaptable to any garment.

Established in 2017, they create a virtual unique size and figure model that can be used for all the garments of the e-commerce website using Augmented Reality (AR), Virtual Reality (VR) and 3D technologies.

We can imagine the volume of work needed to have different pictures of every garment on an e-commerce website: model selections, photographer fees, and all the work needed to put it on the web. Now, thanks to Allure services, you can save time and money. We can count, La Redoute and BrandAlley in their client portfolio.

– An unrivalled immersive experience

Sky Boy is a company created in 2013 that invented an innovative type of immersive experience: Overlap Reality®.

You just have to point where you want to experience with your smartphone, then you can see the animation coming alive at 360 ° around the place you are standing. It works thanks to a superposition of animated creations on the real world, witch it allows to transform it to a limitless creative motion.

This new technology can completely change the customer experience, from a store digitalization to the creation of an entire world intended to customer experience.

They made a really good job for Galerie Lafayette at the occasion of christmas window displays or with Orange and Paris 2024 at the Eiffel Tour to promote the Olympic Games of 2024.

– Interfacing to improve customer satisfaction

Meet Spoony, the new shopping’ companion robot invented by Spoon, a startup launched 4 years ago.

Spoony can detect you at the moment you enter in the shop, and invite you to interact with him. Equipped with touchscreen, camera and sound detectors, you can use it as a tablet or discuss with him, he’s even able to detect your facial expressed emotions and adapt his answer depending on it.

He proposes you to access digital contents and services to improve your shopping experience and customers satisfaction. He adapts to existing environments, technologies and devices with exponential possibilities. Spoon have the support of successful groups like La French Fab, Station F and Dell.

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