This Friday, on november 23th, everybody will be watching for signs of unmistakable discount for Black Friday. From a year to another, it becomes a must-have sales seasons that nobody wants to miss,  an opportunity to do christmas shopping ahead of time for customers. As always, the point is to understand and meet customers’s expectations. Here are 3 articles that might help :

Anatomy of a Black Friday Shopper: 10 Defining Characteristics

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How the Digital Experience is Evolving Black Friday

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Black Friday no Longer just an American Event as it Spreads Internationally

 

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