Customer Profile

  • Hublot
  • HQ: Nyon, Switzerland
  • Annual revenue: $262.6M
  • Retail locations: 100+
  • Employees: 200+
  • SimpliField users: 160


Early in 2019, legendary Swiss watchmaker Hublot found itself up against some all-too-common retail challenges. The $262 million subsidiary of the world’s leading luxury retailer LVMH was fully committed to maintaining consistent visual merchandising across its 100-plus boutiques, but faced increasing challenges in maintaining their high standards of excellence across multiple markets.

Auditing compliance with visual guidelines at the watchmaker’s boutiques to assure the sky high standard for customer experiences required constant in-person visits to the stores themselves—an expensive and time-consuming process that was far from ideal.

They needed a single, usable and engaging platform that could help them enforce consistency across the entire retail experience and centralize communications among HQ, retailers, and their own boutiques—all without disrupting their critical ongoing digital transformation efforts.


With so many needs to be met and exceptional standards for in-store experiences, it became clear to the team at Hublot that no

Ricardo Guadalupe, CEO of Hublot, celebrates the opening of the largest boutique in the U.S  NYC along with world champion sprinter Usain Bolt.

off-the-shelf solution would do—at least not without some serious customization. In fact, that’s precisely what SimpliField proposed.

Once SimpliField understood their specific needs, we partnered with Hublot to design a custom solution that allowed them to manage the operational strategy of their global network of uncommonly beautiful boutiques.

Specifically, our customization focused on three key directives:

    • Supporting each boutique in the perfect execution of different operations, ranging from merchandising to maintenance to audits and more.
    • Linking boutiques, managers, and HQ to eliminate miscommunication and loss of information.
    • Creating and consolidating a global database of photos from all boutiques.

But we didn’t design the customization in a vacuum. SimpliField partnered closely with Hublot’s team to develop essential features that addressed their needs, and learned from Hublot how to better suit the needs of their discerning clientele. In fact, it was this partnership—and a demo for the CEO of the features born from it—that resulted in Hublot deciding our solution was right for them.


Hublot’s Vincent Vuillaume discusses innovation at Hublot in partnership with SimpliField at the LVMH Le Maison De Startups.

Implementing SimpliField’s solution immediately delivered measurable results for Hublot. In fact, Vincent Vuillaume, retail director at Hublot, noted that our platform enabled them to accomplish in a week what traditionally took them a month, like performing visual audits of every boutique.

“When we send boutiques our guidelines for Christmas decorations, for example, they install them and then send us photos in real time,” Vuillaume said. “We simply say ‘go’ or ‘no go.’ Ensuring compliance now happens in real time. SimpliField gives us productivity, speed, visibility, and control.”

According to Vuillaume, these wins are just the beginning. “It’s just a start for us, in a wider transformation with digital,” he said. “It’s part of a digital transformation movement at a global scale. This project impacted more than just how we communicate—it provided us with other perspectives on everything we can digitize.”

Of course, measurable improvements are always welcome, but for Hublot, they’re not the only thing that matters.

“Beyond the metrics,” Vuillaume said, “we’re building a partnership more than anything.”