Poor Training Makes Poor Associates
How to improve your field team’s reporting?
Going Beyond the Training Basics
Retail associates should be confident in their knowledge of your store’s products, invested in representing the ideals of its identity, and able to apply that knowledge in a practical way. Without proper training, associates can do little more than point customers to the area of a store that contains the items they’re looking for. This is a flat approach to customer service and one that leaves customers largely on their own in finding the items they’re looking for. It also adds nothing to the experience portion of in-store shopping, which is proving to be the most effective tool in keeping brands in customers’ minds.